of ‘investigating’ their customer, at risk of annoying them
Account breaches allow others to run up bills on behalf of customers. This is not the fault of the customer or the merchant. However find , it is still difficult for a merchant to investigate a fraud event. Also, there are instances where the fraud is actually committed by a customer trying to get a freebie. This produces a two-fold problem for the merchant. § The frustrating process of ‘investigating’ their customer, at risk of annoying them. The worst result is that the cu house stomer leaves a scathing review. § By not investigating fraud claims, customers could get something for nothing. The merchant is left with paying the bill. In either of these scenarios, the merchant’s bottom line is at risk. The merchant either increases prices or makes security painfully cumbersome to deal with. Brand Identity for Financial Services With financial services, the security of its platforms is itself on handling money securely! Account hacking can really reap ha